Providing a tailored and confidential service that meets you and your
company’s needs on time, on budget and on message.
Communication is key – the key to engaging with stakeholders and government, and the key to helping guide you to achieving the results you want and need to grow your business.
PAWS for Effect is a client-centred company whose principals bring to you broad political, industry and media experience. Whether it be communicating positions and product, or developing high-end policies for political engagement, they can help you get the results you want and need.
We know when it’s wise to act, and when to keep silent. We understand the environment and how to communicate effectively and strategically to internal and external audiences. Whether it’s a campaign or a one-off hit, we will work discreetly with you the client to develop and tailor communications, policies and strategic objectives that put you and your needs as the central focus of achievement.
Giving you the words that work. You have the message, we have the words.
Providing a tailored and discreet service that meets you and your company’s needs on time, on budget and on message.
Effective communications are one of the most valuable tools any business can have. But all too often when it comes to communicating, companies and organisations let themselves down simply because they don’t have the expertise to maximise the outcomes from their communications. The PAWS team is widely experienced in external communications (including liaison with Government, policy-makers and stakeholders) and internal communications (staff, shareholders and allies). We have the skills and experience to help you strengthen your communications and effectively communicate your desired message to the right audience, at the right time and in the right format.
Public relations strategies and advice are the foundations of any good campaign or project for a company. Ensuring you get the best PR advice in developing your strategies can be crucial to the final success of your campaign and project. With PAWS’ broad experience in PR and media, we know what works, and works well, and we develop your strategies to focus on your unique needs and outcome goals.
Communications about positive – and negative – issues determine how stakeholders, government and clients perceive your company and how it operates. Communications about issues must be relevant and targeted, and underpin the ongoing reputation of your company. They can make the difference between success or failure when managing issues. Brand protection and projection remain paramount in issues communications and we incorporate this overarching philosophy as a fundamental plank in approach.
Writing reports and submissions, whether as part of a bid or as a funding proposal or indeed any other corporate objective, can be time-consuming and onerous for many businesses. It simply is not your area of expertise. PAWS takes this burden off your shoulders with our team producing clean, accurate and readable reports, submissions and documents. You brief us; we produce a result you will be proud of and one which is tailored to your specific needs and objectives.
Our principals have more than 80 years’ combined media experience, both as working journalists and as public affairs and corporate affairs exponents. We will help you through the often arcane world of media relations, helping your choose the right medium for individual campaigns or objectives, and also developing and distributing media releases that hit the mark. We have been there and know what works, and just as importantly, what doesn’t work. We also produce features, opinion pieces and letters to the editor on your behalf to broaden the scope of your message and its target audience.
Dealing with government at Federal, State and local levels can be intimidating for people unfamiliar with the protocols and processes involved. We can help you through this maze and point you in the right direction to maximise your outcomes through government interaction. Knowing who to focus your advocacy operations on, and when, is pivotal to scoring goals for your company and organisation. Whether it is government campaign, a grassroots campaign or a broad media campaign at PAWS we work with you get the right mix for your purposes.
Online or printed, publications still have a central place in helping to inform the outside world about your operations and to highlight particular developments, projects and schemes. PAWS will produce high-quality publications from inception to publication; publications which are targeted towards your strategic goals and which elevate your exposure and recognition in the marketplace. Whether it is a newsletter, a glossy magazine, a company history or marketing collateral, we have the tools to give you the best product possible.
Communications
Issues
Reports and submissions
Media
Advocacy
Publications
Andrew is an award-winning editor and journalist with 40-plus years’ experience in publications and communications. He started his career as a journalist at the Launceston Examiner in 1983, before going on to work in various roles for politicians and not-for-profit organisations.
In 1999 he moved to Canberra to work as journalist on Australian Pharmacist, the official journal of the Pharmaceutical Society of Australia. Over the next 18 years his role on the journal included deputy editor, editor, managing editor and communications manager.
In 2016 he won the National Press Club Health Journalism Health Policy Award and in 2015, the Publish Australia Journalist of the Year (Business). He was also awarded honourable mentions in the 2015 and 2016 International Editorial and Design Tabbie Awards for feature and comment articles.
Since August 2017 he has worked in communications roles with the Road Vehicle Standards implementation project at the Department of Infrastructure, the Technology Services Group within Services Australia, the Digital Transformation Agency, and the Australian Digital Health Agency My Health Record expansion program.
Peter is a journalist and public affairs expert whohas worked for the Sydney Morning Herald, Gold Coast Chronicle, Fiji Sun, Financial Review, Australian Pharmacist and Pharmacy Review.
He has also been a political and media adviser to Senator Helen Coonan and Senator Gary Humphries. His public affairs duties have seen him work for a range of not-for-profit organisations, primarily in the health sector.
He has won a range of national and international awards and commendations for his writing, including in 2024 being awarded a medal of the Order of Australia for his service to the media as a journalist.
Empower your business with our communications